Methodology for Product Planning Based on Market Information

Market information can reflect the overall situation of the state-of-art of competition, and provide a more global aspect of VOC. This paper presents a systematic methodology, by means of competitors′ status analysis, market opportunities seeking, and quantitative guidelines for product assessment, to support the decision-making in new product development. A typical case study for a new vehicle program is used to demonstrate the feasibility and effectiveness of the proposed approach.