Customer-Oriented Product Kansei Customization Model and Its Application

A product kansei customization model （PKCM） based on kansei engineering is established to make product customization model more suitable for customers without professional knowledge.Customer’s kansei images about a product are treated as customization requirements,which are classified and quantified. Analytic hierarchy process （AHP） is used to evaluate the alternative product configuration cases to obtain those most suitable to customer’s kansei images.Case study of a bicycle customization system illustrates the applicability of PKCM.