Abstract: Based on Kansei engineering philosophy and product platform design theory,a new method on product configuration with customization mode is presented.Firstly,platform and individual parameters are identified,and quantified relationship between product perceptual image and design parameters is established,by regression analysis from an affective evaluation survey. Then clustering customers into groups with the favor similarity coefficients collected by a clustering analysis from a favor evaluation survey,and quantified relationship between the favor similarity and individual parameters is found by regression method for each cluster.Hereby,individual parameters are configured based on most average satisfaction for each cluster.A design to a mobile phone body is taken as an example to illustrate the method.